Brand & Digital Strategy

Travelite : Digital Trip Planner

Travel without borders.

 

Brand & Digital Strategy

Travelite : Digital Trip Planner

Travel without borders.

01
Backgrounds

Challenge

A brand new company with unfamiliar product, Travelite needed to establish itself as the leader in the digital travel planner category and help customers to create an amazing trip exeprience that never had done before.

Solution

We worked alongside Travelite team to create a strategy that describe Travelite characteristics and markets. We presented its brand personality forward to established its brand vision; which is to ‘travel without borders’.

We are not only develop the product, we also launched a digital site that helps people to find the perfect travel planner as their needs and preferences.

02
Branding

Illustration approach to branding

“Travelite is an inspiration for teenagers who want to travel alone. Why do you have to take a tour if you can design your own trip?”
-Eugene, CEO of Travelite

Through brain storm and iteration, we were crafted an elegance, vibrance, and millenials brands; we designed how it was planned by making it colorful, but still connected — modern typography, colorful illustration, and a clean identity system..